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Marisa Casale

MARISA CASALE

Founder & CEO

Founder & CEO
She holds a degree in Mathematics from Federico II University. She joined the Enterprise team when the company was just starting out. She immediately became a key element of the company thanks to the solid know-how acquired in nine years of experience in the commercial banking sector of the Engineering Group and her strong entrepreneurial skills. She has been standing out to the point that today Marisa Casale holds the position of CEO of the company. Enterprise (www.ent4bank.it) was founded in Rome in 1995 from the merging with an Llc company located in Milan in the 90s. The company has been growing thanks to relevant experiences in the sector of software for the management of payment systems. Marisa Casale first has followed and then has driven the entire evolutionary path of the company, achieving exciting results, to the point that today she has succeeded in the difficult task of including the major national credit institutions among the company clients. Over the years, Enterprise has shown the banking world that it is capable of emerging and supporting an important expansion process, to the point that today in Italy it has, in addition to its headquarters in Rome, branches in Milan and Turin. At its debut in the world of banking software, the company specialized in solutions and consultancy related to operations on international payment systems. Subsequently, the transition to the euro, which occurred in 2000, represented an important opportunity to propose Enterprise’s know-how in a broader sense, from training to strategic consultancy. Promptly Marisa Casale, together with her collaborators, was able to present itself within the timescales and with the quality desired by the banking market. From there it was a short step to the creation of an important platform capable of satisfying a significant portion of customer needs. This is how PREMIA, a back office technological platform, was born. One of the characteristics of Enterprise, daughter of Marisa Casale’s pioneering spirit, is that of never losing contact with the customer’s needs. Even and perhaps above all when these needs tend to change and, therefore, are not immediately understandable. As proof of this, Enterprise identifies fertile ground in the newly created activities connected to e-banking to respond to the banks’ unprecedented requests and needs. PLATONE, a software platform aimed specifically at e-banking, is developed. The true entrepreneurial spirit is recognized by the ability to continuously build, in order to consolidate on the one hand and grow on the other. After the latest successes, therefore, it was necessary to structure ourselves differently to be ready in terms of size as well as know-how. A physical expansion of the company was necessary. Here then, desired with courage and determination, is a new and futuristic headquarters in Rome. A full-fledged headquarters, but also a large research laboratory where it is possible to develop the innovative products desired by customers. In her medium-long term vision, Marisa Casale also wanted the headquarters to serve as an observatory. A physical place where Customers, in a suitable environment in terms of structures and atmosphere, could express their needs and requirements. If it is true that people must be evaluated for the works they create because that is where they are reflected, Marisa Casale’s best business card is the Enterprise headquarters. A site that embodies the state of the art in terms of technique and architecture. As proof of the effectiveness of the “new headquarters” operation, the PREMIA Back-Office platform was developed, designed and built around the needs of customers. PREMIA has been so successful that today 50% of medium-large sized institutions use it with satisfaction. Marisa Casale’s experience has always been focused on the banking world. Over time you have learned to identify the needs of that world and even anticipate them. Strengthened by this experience, the CEO of Enterprise is now looking towards the foreign market, in places and environments that can, by tradition and/or economic availability, use the company’s products and skills. The challenges are now projected towards the Middle Eastern and Far East markets. A new adventure that will undoubtedly bring good results, in line with what Marisa Casale has laboriously but also with courage and skill built up to now.